About Jill & Elvia
Jill Burnham is the creative force behind Trident
General Store. A seasoned Hollywood fashion and celebrity expert,
Jill has always had an eye for style, color and looks. She came
to California as a graduate from Syracuse, where she earned a
Bachelor of Fine Arts degree in Fine Art Photography, as well
as a Concentration in Film History.
Jill began her Los Angeles career working for a celebrity fashion
photographer. She moved on to work in the photo departments of
several magazines and she eventually ended up in the style department
at the Los Angeles Times Magazine. She kept her eye on the pulse
of what was hip and smart, as she conducted trend forecasting
and style scouting, while also producing celebrity fashion shoots.
Most recently, Jill worked at E! Entertainment and The STYLE Network
booking celebrity and fashion experts ensuring the right style
experts were on hand to provide commentary for current programming
as well as for the fabulous red carpet awards shows, including
the Golden Globes and the Oscars.
Jill is originally from Fairfield, Connecticut and back East
is where her professional endeavors began. She spent her college
years summering in Nantucket, an island that some say is the best
place to observe preppy creatures in their natural habitat. During
her time there, Jill spent a season learning every inch of the
island as a taxi driver for Tippy’s, and another season
as the PR girl and band promoter at The Chicken Box. Jill has
been a fan of Nantucket for many years and much of her inspiration
stems from this place she loves.
Currently living in Palos Verdes Estates with her family and
two dogs, Jill became familiar with the surf coves as she pushed
her baby carriage along the bluff trails. She was drawn to the
look of town’s Shoreline Preserve signs and found inspiration
in the beaches and coves which they represent. Jill wanted classic
t-shirts, hats and other items celebrating the laid back Palos
Verdes and Southern California vibe that were reminiscent of the
East Coast pieces that she has always loved. Soon thereafter,
Trident General Store was formed.
Jill brings a keen sense of style and artistic insight to Trident
General Store, as well as endless enthusiasm and energy. She also
always has a great recommendation for where to eat, what to buy,
where to shop and what back routes to take to avoid the LA traffic,
and well really, Jill has a great idea for just about anything.